Member Directory

Effectv

Effectv is an audience delivery company. We use first-party data to target advertisers’ audiences across linear TV, streaming, and video on demand. In addition, advertisers can utilize our in-house creative agency, Mnemonic, to craft compelling messages as well as easily and affordably build campaigns on Effectv Ad Planner, our self-service platform.

As the advertising sales division of Comcast, we have a presence in 66 markets and a reach of 30 million households. Effectv is headquartered in New York City.

Effectv maximizes engagement between advertisers and their audiences by creating campaigns that reach them at the right place and time. We utilize household-level data, premium programming across devices, and comprehensive reporting to inform strategies that achieve business goals.

Effectv harnesses the scale and quality of Comcast data. This deterministic data allow us to identify the right target audiences with greater precision; inform more effective campaign planning; and derive transparent campaign performance metrics across platforms.

We are a multiscreen TV provider, giving clients access to premium inventory programming at scale across live, on demand, and streaming TV (OTT, TVE, CTV, etc.). This means brands are able to access over 11,000 TV programs from 170 networks across all platforms and devices.

We have a full set of reporting and measurement tools that enable clients to evaluate campaign performance across devices. Further, our attribution capabilities allow brands to correlate campaign performance to key business outcomes, such as online activity.

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